Whole Foods Market Rebrand
Whole Foods Market is a supermarket chain that specializes in selling organic and natural foods. A large component of the company focuses on selling the highest quality natural and organic foods in the food industry. The aim of the rebrand is to target Millennials as they are trying to display a healthy lifestyle that they would want. Whole Foods Market is also trying to be more competitive in the food industry market and wants to portray themselves as an aspirational brand.